Which facial product is typically applied after cleansing?

After cleansing the face, the application of toner is a common practice in a skincare routine. Toners serve to remove any residual impurities or cleansing agents left on the skin after washing, which helps in preparing the skin for further treatment products. They often help to restore the skin's pH balance, which can be disrupted during cleansing, and can also provide additional hydration or soothing benefits depending on the formulation.

In this context, toners are typically lighter than serums or moisturizers and are designed to be applied immediately after cleansing to help enhance the overall effectiveness of subsequent products. They can also help to tighten pores and provide a refreshed feeling.

Other products like serums or moisturizers are usually applied after toner to deliver active ingredients or hydration, while exfoliants are typically used separately, often on a less frequent basis to avoid over-exfoliation. This sequence ensures that the skin receives comprehensive care, addressing various concerns effectively.